Books, Non-Fiction

How to come up with Ideas? Tips to Help You Think Creatively

Published: March 16th 2017 by Watkins

Pages: 160

It’s important to regard a new idea with encouragement rather than discouraging it. After all, every great creation starts with an idea, but where does that special spark comes from? This is question that Rob Eastaway, author of  Any Ideas: Tips and Techniques to Help You Think Creatively tries to address in the book by providing an miscellaneous collection of tips to develop your ideas  for better outcomes in day to day.

How do we come up with ideas?

Eastaway, to answer the aforementioned question, suggests by avoid killing ideas at the early stage and to start recognising good ideas. He argues that every one of us have ideas streaming every time and it’s just a myth that some people have more ideas than others. He suggests to take a positive approach on it by not discontinuing the stream of ideas as they tend to boost anyone, whether they are stuck in their 9 to 5 jobs or having a career change.

When we feel a particular incident to be different from the current situation, an idea can occur at that time. This idea, Eastaway, proves, is an offspring from our frustration.

Process of generating ideas comes from making collaborating with others. Working on a project  with different set of people having a completely different range of experiences can have broad or a narrow effect on the project depending on their experience. This can lead up to difficulties as the fixed type of mindset might settle in between rather than embracing this specific effort. He provides some techniques to work around this type of mindset in organisation/groups to identify an idea that might be beneficial and drive forward with it without wasting time and other resources.

In this book, he emphasis more on working on an idea together to solve problems rather than just an individual’s ability to do the same. He calls working in a team around an idea, indispensable.

This book does revolves around a fantastic, curiosity arousing concept. It takes a pragmatic approach by presenting exemplary situations which you might find yourself in. I really like the whole idea behind the book but the writing seem too dry for me.

Nevertheless, I would say go and read this one. It won’t take much of your time.

3 out of 5!


Note: I received this book as an ARC copy from NetGalley but that doesn’t mean my review is breaking all the rules.

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